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  • Nick Lamoureux

Brands Now Have A New Way to Engage With Their Fans

Article by: Nick Lamoureux


The dance music industry we all knew and loved was changed forever in March of 2020 when an unexpected enemy descended on the United States, as well as the rest of the world. COVID-19 caused our entire dance music community to come to a screeching halt and forced our hand to adapt to our new environments.


For a long time it seemed like the world was ending, and well, it nearly did. We were forced to push the limits and continue to create while the world around us was seemingly at a stand-still. One shining invention was the platform Fangage, which comes from multi-platform recording artist, Sam Feldt. Fangage is a way for brands to sign up for their own fan platform, so fans can unlock exclusive content and promotional material, and it takes less than a minute to do. This essentially cuts out social media for your fans and gives them one centralized location for them to find all of your brand's content. Sam Feldt's reasoning for starting this program was simply because "your fans should be yours, and yours only." 98% of social media posts are not seen by an artist's fanbase, so with Fangage an artist would no longer have to worry about posts that their followers did not see! It's available in different languages to cater to fans all around the world, and it's a centralized place to provide a more granular fan experience. Essentially, Fangage can replace the traditional website for certain brands and allows these brands to collect fans' contact information to communicate with them. Fangage, a relatively new concept, has not been overlooked by others in the dance music community. Dance music artists like Bass Jackers, Blasterjaxx, EDX, THIRTY5, and more are joining this new wave of fan connection.


The content that you can expect to see on a Fangage website includes features like access to livestreams, coupons for merchandise and tickets, free giveaway contests, and fan submission pages. In addition, Fangage has seamless integration with other platforms such as Shopify, YouTube, Spotify, and Soundcloud for greater accessibility in cross-publishing posts.


Unlike other social media sites, Fangage gives the musicians freedom to have complete control of how they connect with fans (including text and email), without fear of having their content removed or altered.

Visit www.Fangage.com to learn more!